Ghana’s Competitive Potential in the AfCFTA
The objective of this study is to provide a broad understanding of Ghana’s trade competitiveness in
the continental market, map out markets with the greatest potential within the African Continental
Free Trade Area (AfCFTA) for Ghana’s key industries and products, and make recommendations for
boosting the country’s performance in the AfCFTA.
With an emphasis on value-added goods only, the analysis focused on seven product groups that
were selected in consultation with industry players and government, namely: Agro-processed
goods, Plastics, Pharmaceuticals, Mineral Oils, Textiles, Metal Manufactures and Cosmetics. For
each of the above product sectors, Ghana’s competitiveness is analyzed in two main segments: (a)
competitiveness in the African export market (External Competitiveness), and (b) competitiveness in
the domestic market (Domestic Competitiveness).
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